Hi, I’m Marissa!

I am a social media specialist living in Pittsburgh, Pennsylvania. I focus on social media strategy, content creation, social advertising, and community building. I would love to get in touch with you!

Featured Accomplishments

1,118% increase in followers across platforms

Goal

Increase followers and engagement across organic social channels

Results

Facebook: 102.8k followers (+309.18%)

Instagram: 29.2k followers (+178.49%)

TikTok: 30.1k followers (+2871.27%)

My Experience

Content Creation

Content creation is something that used to scare me, but now I fully embrace being able to conceptualize an idea AND be the one to bring it to life. I started creating content for my own small business a few years back, but only got into video content about a year ago - and I wish I started sooner! I have seen great success with my short-form video content.

Organic Social Media

I have nearly 5 years of experience with organic social media. I have created content strategies for clients across a wide variety of industries. I pride myself on keeping each content plan unique to the business and online community. Keeping up with trends, of course, is also a huge part of my day-to-day. Organic social is all about building customer relationships. I have worked with Meta, LinkedIn, Pinterest, TikTok, X, and Threads!

Paid Social Media

I have been doing paid social media for two years now! I have experience working across Meta, Pinterest, and LinkedIn. My accounts have ranged from global HR software companies to my own small business. My process usually starts with competitor analysis, audience identification, a new strategy, and engaging creative. From there, regular reporting and optimization are essential to continue working toward KPIs.

Competencies

Skills

  • Community Management

  • Data Analysis

  • Reporting

  • Paid Social Strategy

  • Content Strategy

  • Ad Optimization

  • Trend Analysis

  • Content Creation

  • Copywriting

  • Social SEO

  • Graphic Design

  • Video Editing

Tools

  • Instagram

  • Facebook

  • TikTok

  • Pinterest

  • X (Twitter)

  • LinkedIn

  • Canva

  • GA4

  • Looker Studio

  • VSCO

  • Loomly

  • Sprout Social

  • Microsoft Excel

  • Microsoft Word

  • Microsoft Powerpoint

  • SuperMetrics

  • Adobe Premier Pro

  • Adobe Lightroom

Featured Projects

  • Page's Dairy Mart

    I utilized organic social media to generate buzz for this popular Pittsburgh ice shop. I created a social media strategy, produced content, and engaged with our audience to reach millions in just 6 short months.

  • Jellystone Park

    My first social media gig ever was for three loveable bears. See how I showcased fun activities, park employees, and a few beary fun photoshoots to capture the magic of the park and build a social presence.